For this reason, therapists should have a leg up on the whole marketing biz. I mean, you know psychology! Right? So what happens when you start to market? My guess? You get in your own way. You forget the most basic, most important parts.
Feelings. Eewwwwy, gooey, lovey, dovey, touchy feely emotions.
We make our money by understanding feelings, knowing what they are in our body, knowing how others feel in our therapy rooms, how to change people's feelings. Yet, suddenly, when we market, our webpages read like vitas! Who likes to write or read vitas?!