It’s summer: the phone is ringing less, lots of clients are out of town, and you’re trying to grow a practice. Summer time can be a bit scary. Our theme this month is the “summer time scaries” because of how unsettled we might feel during these months. The unpredictable nature of our schedules over the summer makes it hard to predict what our income will look like. Despite the potential dip in money summer months might actually be a good time to get some business items tended to- which might even mean spending money!
The goal with spending money strategically over the summer months is to set yourself up to get more clients come fall. Getting organized and taking advantage of the lull in your schedule can actually set you up to make more money.
We are going to be talking about the “summer scaries” and what to do about them all month at Launch. Below are just a few ideas of what to spend money on over the summer...
Website: Take a look at your site, does it need attention? Updates? Does your logo need any work? Fiverr is a super cheap way of getting a new logo designed.
Head shots: Could your website benefit from a more professional touch? A professional head shot can run anywhere from around $100-250 (just one location, one image with a professional photographer).
Marketing materials: summer is a great time to be connecting with colleagues. What about revamping your business cards? Vista print is constantly having tons of sales!
Online directory services: If you have not invested in a profile with Psychology Today or another online service, this could improve your visibility.
Practice management tools: Use the downtime to organize your practice! A practice management tool like: Therapy Notes or Simple Practice can help you get everything all squared away, for not that much money (~40-50 bucks a month).