Come and learn from fellow therapist and SEO expert some basic tricks to take your website to the next level! Get listed, get ranked, get seen!
Ever wanted to learn more about SEO and making your presence online bigger?? Check out the guest blog by Katrina Taylor, MA, LMFT-A below. She is our CEU presenter for the month of September!!
And now, from Katrina:
Marketing your private practice online can be a daunting task. Where do you begin? What do you focus your energies on? I’d like to provide a quick overview of important steps towards improving your online visibility and generating clients for your private practice.
Where it begins: your website
Your website is the online home of your business and is the cornerstone of marketing your practice online. Start by building (or commissioning) a well-designed, responsive, and attractive website. Then you’ll want to write content that accurately describes who you are, the services you offer, and why clients should choose you for their therapy needs.
A good rule is to have the following core pages: Home, About, Services/Specialties, Contact, and Blog.
Focus on writing unique and compelling content for your website. While there are no hard and fast rules for word count, Google recommends writing at least 300 words/page.
Start building local visibility
Most clients are searching for a local therapist in their city or town. Therefore, you’ll want to show up in search results when potential clients search city name + counseling/therapy + niche (if applicable). A great way to get on the map with Google is to create and verify your business listing with Google For Business. Click here to get started. Once you’ve created your business listing your business may begin to show up in local search results, As shown just above.
Continue building links to your website
Search engines track the authority and popularity of your website by how many links are pointing to it. You’ll want links from relevant and trusted websites. Creating therapy directory listings, such as Psychology Today, Good Therapy, and others, allows you to gain valuable links to your website. Writing articles or guest posts for outlets such as Huffington Post or Psych Central will also help your website rise in rankings and authority. A word of caution as you’re building links: do not buy or otherwise solicit links from sites that are not relevant to your business or that appear spammy. These links will actually hurt your rankings, rather than help them.
I hope these few steps are helpful to you as you begin to market your practice online. Of course, the world of internet marketing and search engine optimization is a complex one. Yet taking small steps towards improved visibility online can lead to big gains for your private practice.
- Katrina Taylor, MA, LMFT-A
Katrina is presenting to our AUSTIN LAUNCH members on September 23rd if you're interested in learning a ton more on SEO!!!
When I finished my yoga teacher training at Yoga Yoga I was filled with inspiration. I was ready to go. Ready to spread that amazingness to everyone. I was going to use yoga in my practice, I was going to do a research study on yoga, I was going to run a group on yoga with kids. I had lots of ideas.
Let's say... my head had lots of ideas.
I made a flier, I posted about the group on facebook and sent out an email blast. You know what I did then?
Let me also tell you what I didn't do. I didn't talk excitedly about the group to people I bumped into. I didn't work on outlining the group beyond the first session. I didn't contact schools. I didn't contact parents. I didn't follow-up anywhere on any electronic media at all.
This ending is going to surprise you, so hold on: the group didn't make. I hooked in two people, declared it a failure, and shut it down.
Before you shake your head, let me fill you in on a few important details: I had a 1 year old and a 4 year old at home and just recently took on a new contractor in my therapy business. I had my hands full of taking care of people and setting things up and getting things going.
I was spent. I was emotionally and physically exhausted. My 1 year old wasn't sleeping through the night (neither was my four year old) and I was running on dreams and fumes. Everything I had was going to my family and my existing clients. Nothing was left to create or manifest new clients.
This is the story of what happens when the head gets ideas that the heart and energy can't back up. We can't just decide we want clients. Or say, "I'm going to take on more clients." Believe it or not, we are not limitless. We have to give ourselves more do do more: more love, more care, more rest, more sleep, more nutrition.
Unfortunately, this isn't the only time something like this has happened in my private practice. Sometimes we humans are stubborn learners. But! I have since learned that I must tune in to myself and my energy before making plans to move forward. I don't always remember to do it, but by George I do it a lot more than I used to.
The key to tuning inward is carving out time and space to do so. This is part of what has made me more successful at listening to myself, and therefore at having a successful practice. We can' t fire off a text message to our inner truth to find out how we are doing today. Unfortunately, it takes more practice to listen to ourselves. It must be something we value and decide to set aside time to do. If you must, think of it as part of your job. For you to be truly wise, you must be still or quiet to hear what is happening within. I'd love to hear how you are listening this month, and what you are learning. Please leave me a comment or jump on to facebook and let me know. I'd love to support you in carving out this space.
Our presenter this month, Emily Griffith, is a therapist in Austin, Texas. She specializes in helping entrepreneurs build psychological capital, confidence, emotional intelligence. Before becoming a therapist, Emily worked in a variety of roles in the business world: marketing, sales, self-employment. Emily is passionate about merging the identities of entrepreneur and therapist.
August 15th, Monday