We have all been there before: saying yes to something we didn’t really want to do or taking on a client we have no prior experience with.
Being clear with yourself about what it is you do and who exactly you serve is HUGELY important in launching your practice.
It might seem counter-productive to pause on other tasks before getting to the bottom of this “what is my niche question,” but doing this work has such great long-lasting effects for you and your business.
Below are some quick questions that are invaluable in this quest for a streamlined niche:
What type sessions I have left ended feeling energized after? And drained?
After answering any of these questions are you getting a little clearer with yourself about who it is you’d like to see in private practice? If the answer is yes, awesome! If it is no, what is getting in the way?
Sometimes we can have the “kitchen sink” mentality because of a misconception we might have about casting a large net. This can actually be confusing to potential referral sources. Again, may seem counter-productive to pause and counter-intuitive to not just jump right in, BUT doing this reflecting now will help your practice long term.
So, again if the answer is still “no” and you are struggling to find your niche, pause and think about any anxieties getting in the way. Get clear with who you are and who you serve!! Saying you work with “everyone” is not the best tactic for getting more clients!
Our topic for February here at Launch Wellness, LLC is niche and we love to talk, so join us in helping you define your niche. We have several membership and business coaching options ready to get you going!