I've met a lot of frustrated supervisors.
As a supervisor myself, I know there is a lot to be frustrated about! You get your training, add that "S" to your credentials, and expect to get to mold new therapists and teach them the treasures of the job. You've probably been excited to enter in to this period of your practice!
And then... crickets...
Okay, so I poked around on the website for the Texas Department of Health Services, and do you know what I learned?
The Stats Are Surprising
There are 337 listed supervisors in Austin.
There are 347 listed interns listed in Austin.
That means that there is almost one supervisor for every listed intern! In other words, supervisors nearly outnumber interns. Not a good ratio! Being a supervisor in Austin is highly competitive.
But you don't really want just any supervisee. You want a good supervisee, who will follow rules, be ethical, and is open to feedback. RIght? Finding a supervisee that is a good fit is no easy matter.
There is Hope!
Before we get all doomsdayish... what this really means is that supervisors need to be mindful of how they market their skills and their supervision.
Here are the most important ways a supervisor should market:
Word of Mouth
Most supervisees find their supervisor via word of mouth. It is very important that you stay on the radar of others in the field. This could mean that you reach out to your colleagues every few months by email to let them know you supervise. ("Every few months?!" you are saying to me. Yes. People are busy. And they forget things. Even wonderful things like you supervising. Unless you remind them, you will slip off their radar. So, yes, an email in front of them every month or so is a great way to stay on their minds.)
Most supervisees google their potential supervisor before calling. They are scoping you out. They want to see what you look like, how you talk, what you "feel" like, and what your rates are before making that first call.
Which leads to...
Your website is your gateway. Your website needs to have an awesome "about me" page that describes who you are AS A SUPERVISOR and what you are like so that a good match is made before the phone even rings. The page you have for clients DOES NOT COUNT. Potential supervisees want to know how you approach supervision, which may or may not be the same as how you are in therapy.
Check out our About Me help video if you are feeling stuck.
Consider using a Supervisee-match service. Thank goodness for technology. Services like "Find My Supervisor" help connect supervisees and supervisors based on licensure and location. For a small fee, you can be listed to get better visibility and access to potential interns.
Whatever path you choose for advertising yourself, know that the key is being authentic and true to your voice. When you communicate who you are, a great match can happen.
Ever wanted to learn more about SEO and making your presence online bigger?? Check out the guest blog by Katrina Taylor, MA, LMFT-A below. She is our CEU presenter for the month of September!!
And now, from Katrina:
Marketing your private practice online can be a daunting task. Where do you begin? What do you focus your energies on? I’d like to provide a quick overview of important steps towards improving your online visibility and generating clients for your private practice.
Where it begins: your website
Your website is the online home of your business and is the cornerstone of marketing your practice online. Start by building (or commissioning) a well-designed, responsive, and attractive website. Then you’ll want to write content that accurately describes who you are, the services you offer, and why clients should choose you for their therapy needs.
A good rule is to have the following core pages: Home, About, Services/Specialties, Contact, and Blog.
Focus on writing unique and compelling content for your website. While there are no hard and fast rules for word count, Google recommends writing at least 300 words/page.
Start building local visibility
Most clients are searching for a local therapist in their city or town. Therefore, you’ll want to show up in search results when potential clients search city name + counseling/therapy + niche (if applicable). A great way to get on the map with Google is to create and verify your business listing with Google For Business. Click here to get started. Once you’ve created your business listing your business may begin to show up in local search results, As shown just above.
Continue building links to your website
Search engines track the authority and popularity of your website by how many links are pointing to it. You’ll want links from relevant and trusted websites. Creating therapy directory listings, such as Psychology Today, Good Therapy, and others, allows you to gain valuable links to your website. Writing articles or guest posts for outlets such as Huffington Post or Psych Central will also help your website rise in rankings and authority. A word of caution as you’re building links: do not buy or otherwise solicit links from sites that are not relevant to your business or that appear spammy. These links will actually hurt your rankings, rather than help them.
I hope these few steps are helpful to you as you begin to market your practice online. Of course, the world of internet marketing and search engine optimization is a complex one. Yet taking small steps towards improved visibility online can lead to big gains for your private practice.
- Katrina Taylor, MA, LMFT-A
Katrina is presenting to our AUSTIN LAUNCH members on September 23rd if you're interested in learning a ton more on SEO!!!