I've met a lot of frustrated supervisors.
As a supervisor myself, I know there is a lot to be frustrated about! You get your training, add that "S" to your credentials, and expect to get to mold new therapists and teach them the treasures of the job. You've probably been excited to enter in to this period of your practice!
And then... crickets...
Okay, so I poked around on the website for the Texas Department of Health Services, and do you know what I learned?
The Stats Are Surprising
There are 337 listed supervisors in Austin.
There are 347 listed interns listed in Austin.
That means that there is almost one supervisor for every listed intern! In other words, supervisors nearly outnumber interns. Not a good ratio! Being a supervisor in Austin is highly competitive.
But you don't really want just any supervisee. You want a good supervisee, who will follow rules, be ethical, and is open to feedback. RIght? Finding a supervisee that is a good fit is no easy matter.
Here are the most important ways a supervisor should market:
Word of Mouth
Most supervisees find their supervisor via word of mouth. It is very important that you stay on the radar of others in the field. This could mean that you reach out to your colleagues every few months by email to let them know you supervise. ("Every few months?!" you are saying to me. Yes. People are busy. And they forget things. Even wonderful things like you supervising. Unless you remind them, you will slip off their radar. So, yes, an email in front of them every month or so is a great way to stay on their minds.)
Most supervisees google their potential supervisor before calling. They are scoping you out. They want to see what you look like, how you talk, what you "feel" like, and what your rates are before making that first call.
Which leads to...
Your website is your gateway. Your website needs to have an awesome "about me" page that describes who you are AS A SUPERVISOR and what you are like so that a good match is made before the phone even rings. The page you have for clients DOES NOT COUNT. Potential supervisees want to know how you approach supervision, which may or may not be the same as how you are in therapy.
Check out our About Me help video if you are feeling stuck.
Consider using a Supervisee-match service. Thank goodness for technology. Services like "Find My Supervisor" help connect supervisees and supervisors based on licensure and location. For a small fee, you can be listed to get better visibility and access to potential interns.
Whatever path you choose for advertising yourself, know that the key is being authentic and true to your voice. When you communicate who you are, a great match can happen.