The most important writing concept I ever learned was from Anne Lamott who talked about Shitty First Drafts in "Bird by Bird."
Do not let perfectionism stop you from even starting. The most important part of turning your niche into content is writing drafts of content. They don't have to win an award. They don't have to define you as a therapist or as a writer. These drafts just need to be written so you can get to the good stuff.
As you write, you will hear your voice begin to show through. You will get clear on your messaging.
But before that happens, often a naughty little voice tries to sabotage that process. Let me just go out on a limb and guess what that voice in your head is saying right now...
I'm not a writer!
Now that you've heard that tricky little voice in your head. Be nice to it. Ready for some therapizing? Here we go...
I know you are scared, but you can do this! You are good at what you do! You are valuable! People will see your value.
Repeat three times as needed.
Starting a private practice is one of the biggest opportunities for self-love you will ever encounter. You have a choice to make: will you listen to the fear in your heart, or embrace your true essence and your strengths?
One of the reasons I started Launch Wellness was because I kept hearing fear in the voices of my friends starting their practices. I felt as though I was holding their amazingness in my heart, but they weren't feeling it in theirs.
At Launch, part of our job is to create a community to help you get back to your essence -- back to your worth. We have new membership levels rolling out soon to provide you opportunities to get support and feedback and feel your worth.
Let us know in the comments what your niche is! We'd love to hear!
We have all been there before: saying yes to something we didn’t really want to do or taking on a client we have no prior experience with.
Being clear with yourself about what it is you do and who exactly you serve is HUGELY important in launching your practice.
It might seem counter-productive to pause on other tasks before getting to the bottom of this “what is my niche question,” but doing this work has such great long-lasting effects for you and your business.
Below are some quick questions that are invaluable in this quest for a streamlined niche:
What type sessions I have left ended feeling energized after? And drained?
After answering any of these questions are you getting a little clearer with yourself about who it is you’d like to see in private practice? If the answer is yes, awesome! If it is no, what is getting in the way?
Sometimes we can have the “kitchen sink” mentality because of a misconception we might have about casting a large net. This can actually be confusing to potential referral sources. Again, may seem counter-productive to pause and counter-intuitive to not just jump right in, BUT doing this reflecting now will help your practice long term.
So, again if the answer is still “no” and you are struggling to find your niche, pause and think about any anxieties getting in the way. Get clear with who you are and who you serve!! Saying you work with “everyone” is not the best tactic for getting more clients!
Our topic for February here at Launch Wellness, LLC is niche and we love to talk, so join us in helping you define your niche. We have several membership and business coaching options ready to get you going!