I am so super duper excited to team up with the fabulous Natalia Amari to provide some scrumptious business development goodies...
We met like so many meet these days: online.
We didn’t google each other.
We didn’t find each other on Psychology Today.
We didn’t email each other.
We met on Instagram.
Those of you following me now I LOVE Instagram as a way to connect with your audience and where you can let your authentic you shine. I saw Natalia's pretty pictures, inspiring and heartfelt captions, and knew this was a gal who "got" Instagram.
But let’s be real - neither of us started out this way!
According to Natalia, when she first started out in private practice she felt incredibly insecure. She found herself bending in every direction. She thought, "Isn’t that what you have to do to 'make it work'?” Her schedule was all over the place and she took on too much. She didn’t have the tools to know how to make informed decisions about money. And, Natalia’s blogging and social media efforts lacked authenticity because of insecurity.
When I started, I was on Facebook because you "should be." I posted funny comics because "people like funny comics." I tried to be informative because I thought that would position me as "knowledgeable." I spent a lot of time on "shoulds" and none of it had to do with who I was, what I liked, or what I wanted.
Clearly, we learned a lot from our beginnings.
At our first little coffee date at Austin Java, we clicked. Most notably, we discovered that each of us wasn't afraid of trial and error. And, we valued cooperation over competition. We both believe that there is more than enough business to go around - even in a saturated market such as Austin, Texas.
As we talked it became clear that we are both motivated to help other therapists and wellness professionals avoid the trial and error failings and insecurities that we went through because there is a better way: learn from those who have been there!
We believe wellness professionals will prosper when working together, as a community.
We believe that there are simple strategies that can have a big impact on a fledgling practice.
And we believe we can have fun in the process!
And, voila! Here we are: we are creating something for you, my friend, to help you have fun, find your community, and learn from our mistakes. Natalia's bringing her energy and creativity and Sarah's bringing her nurturing spirit and we are going to hook you up, friend.
We'll be unveiling our exciting news in the next week, so stay tuned!!!
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