If someone in grad school told me to consider my brand I probably would have asked “what does that even mean?”
I never thought I would be talking about branding as a psychologist. I just assumed that branding was for people trying to sell products- like Nike :) . As therapists, we are not necessarily selling products, so why the need to discuss branding?
Cultivating and developing your brand helps clarify your message to future clients.
So how do I go about doing this? I feel like I have been hearing about branding more and more these days. I included a link to Joe Sanok’s Practice of the Practice Podcast where he interviews a branding expert. Below are some of the key points Nicole Bonsol makes about discovering your brand. Check it out!
1. Your Message: What do you stand for? What’s the heart-felt mission statement that rallies your tribe? Figuring this out is the foundation for creating great written content AND a stunning website.
2. Your Voice: What is it about your personality – your essence – that helps your message connect with the right people? How you consistently deliver your message is just as important as the message itself.
3. Your Visual Brand: Do your website and marketing materials make a visual impact that matches the power of your healing work? Having a website that instantly communicates your warmth and your spirit is a wonderful way to welcome potential clients into your practice.